Moroccan B2B retail-tech startup Z has successfully raised US$1.05 million in a seed funding round led by local venture capital firms. The investment aims to enhance Z’s technological infrastructure, diversify its product catalog, and support its ambitious growth plans.
Empowering Traditional Retail Through Technology
Founded in 2022 by Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch, Z operates as a B2B marketplace connecting traditional retailers and brands directly with consumers. The platform addresses a critical need in the Fast-Moving Consumer Goods (FMCG) sector, where traditional trade still dominates, accounting for 85% of the market.
Z’s innovative approach seeks to revitalize traditional trade by equipping small businesses with tools to remain competitive in an evolving retail landscape.
Impressive Growth Since Inception
In just two years, Z has achieved remarkable milestones. The startup has onboarded over 15,000 active retailers and processed more than 800,000 orders. This rapid growth underscores the platform’s potential to reshape Morocco’s retail ecosystem.
Backing from Leading Investors
The funding round was supported by prominent Morocco-based venture capital firms, including MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures. Their backing reflects strong confidence in Z’s mission and growth trajectory.
Scaling for the Future
The fresh funds will be strategically invested to enhance Z’s technology, expand its product offerings, and prepare for the next phase of scaling operations.
“This funding marks a pivotal moment for Z, as we aim to scale operations and bring cutting-edge solutions to traditional retail,” said Samer Choumar, one of Z’s co-founders. “Our vision is to empower small businesses and unlock growth across Morocco and Africa.”
With this financial boost, Z is well-positioned to lead the digital transformation of traditional retail in Morocco and beyond.
Moroccan B2B retail-tech startup Z raised $1.05M in seed funding to enhance technology, expand product offerings, and empower traditional retailers in the FMCG market.”
